While many of its rivals in Las Vegas faced a summer slowdown, Wynn Resorts showed remarkable resilience. According to analyses by CBRE and Jefferies, Wynn bucked the trend by achieving modest growth, largely due to its focus on the high-end and luxury market, which remains strong.
In Las Vegas, Wynn’s earnings grew by nearly 2%. But when adjusted for a lower-than-usual hold rate (a measure of how much a casino wins from its bets), analysts estimate the growth was actually closer to 7% year-over-year. This is a significant contrast to competitors like MGM Resorts and Caesars Entertainment, which reported declines. The company’s success is attributed to its appeal to premium customers, and its future looks bright with a robust calendar of group events and meetings scheduled for late 2025 and into 2026.
Macau Shows Solid Growth Despite Challenges
Wynn also had a strong quarter in Macau, despite facing a challenging period with lower mass market “hold” rates. Despite this, the company saw substantial increases in business volume. Mass market volumes rose by 3.6%, while VIP volumes surged by 27.1%. Business accelerated even more in July, making it a standout month.
To maintain its leading position, Wynn Macau is investing heavily in its properties. The company is expanding the exclusive Chairman’s Club and renovating hotel rooms at the Wynn Tower. Additionally, it plans to build a large-scale event and entertainment venue on the north parcel of Wynn Palace, with a target completion date of early 2028.
Progress is also on track at the new Wynn Al Marjan Island resort in Ras Al Khaimah, where the main tower is expected to be topped out this year. The company has finalized key partnerships with high-profile retail and dining brands, positioning itself in a market experiencing record-level tourism and significant investment in luxury hospitality.